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Blue Square
location2901

Sponsored Sessions

  • Introductory
    Breakout Session
    Technical Executive
    Business Executive
    Data Scientist
    Marketing Practitioner
    Marketing & Customer 360
    1:00pm - 2:00pm
    Financial Services
    Not industry-specific
    2876
    Performance & Optimization
    Marketing
    Powered by Snowflake
    Customer 360
    Secure Data Sharing
    No
    Mon, Jun 2
    All Days
    Sales & Marketing
    Financial Services (Industry-A)
    Other (Industry-A)
    Application Development (Topic)
    Marketing & Customer 360 (Topic)
    Optimizing & Operating Snowflake (Topic)
    Business Executive (Role)
    Data Scientist (Role)
    Marketing Practitioner (Role)
    Technical Executive (Role)
    OnDemand
    1:00 p.m. Monday, Jun 02
    Monday, Jun 02

    Afterpay’s success relies on Snowflake’s strong data foundation. However, Afterpay’s marketers weren’t empowered to use this wealth of data without data team support. This meant delayed, less tailored customer experiences.

    Afterpay flipped the script by adopting a composable customer data platform on Snowflake. In this session, learn how Afterpay built marketing data proficiency and trust, powered every channel with fresh data and even automated testing and one-to-one personalization with AI decision-making.

     

  • Introductory
    Theater Session
    Marketing Practitioner
    Marketing & Customer 360
    3:00pm - 4:00pm
    Financial Services
    Retail & Consumer Goods
    Telecom
    Travel & Hospitality
    2905
    Marketing
    Customer 360
    Machine Learning
    AI & GenAI
    Data Warehouse
    Cortex AI LLMs
    No
    All Days
    Theaters are first come, first seated
    Sales & Marketing
    IT
    Financial Services (Industry-A)
    Retail and CPG (Industry-A)
    Telecommunications (Industry-A)
    Travel & Hospitality (Industry-A)
    AI & GenAI (Topic)
    Data Architectures, including Lakehouse, Mesh, Lake and Warehouse (Topic)
    Machine Learning (Topic)
    Marketing & Customer 360 (Topic)
    Marketing Practitioner (Role)
    General Theaters
    Monday, Jun 02
    3:00 p.m. Monday, Jun 02

    With 400,000+ investors and growing, and an increasing number of financial products on offer, Fundrise needed a better way to deliver high-quality lifecycle marketing campaigns that are personalized, convert at higher rates and don’t slow the company down as its business gets more complex.

    Learn how Lindsay Kaplan, Senior Director of Lifecycle Marketing at Fundrise, replaced 1:many segmentation and calendar-based email sends with AI decisioning agents that autonomously test, optimize and deliver 1:1 personalized messages at scale — driving rapid revenue growth and team efficiency.

    • Speakers

    Headshot of Ryan Carlson

    Ryan Carlson

    Lead Principal Technical Account Manger

    The Trade Desk

    Having worked for The Trade Desk for the past 6 years, I have technically managed accounts across inventory partnerships, data partnerships and client integrations. My main focus in my current role is entirely on retail integrations while managing a small team of retail focused Technical Account Mangers!

    Headshot of Bree Graham

    Bree Graham

    Martech Lead

    Afterpay

    Strategic marketing technology leader specializing in AI-driven automation, data intelligence, and scalable growth solutions. Builds high-impact ecosystems that drive efficiency, streamline operations, and empower teams with self-serve capabilities. Passionate about leveraging technology and data to accelerate performance, ensure compliance, and deliver impactful marketing through innovation and strategic execution.