The web is on the verge of a major shift. Agentic applications will redefine how customers engage with digital experiences — delivering highly personalized, relevant interactions. In this talk, Snowplow CTO Yali Sassoon explores how Snowplow Signals enables agents to perceive users through short- and long-term memory, and how Snowflake Cortex Agents can help leverage this long-term memory using Snowflake's connected data platform.
Partners
Snowplow
Green Circle
Overview
1504
Sponsored Sessions
Intermediate
Theater Session
Technical Executive
Business Executive
IT / DBA
Data Scientist
Marketing Practitioner
Product Manager
DevOps
Data Engineer
Generative AI
12:00pm - 1:00pm
Media, Entertainment & Advertising
Retail & Consumer Goods
Technology
Travel & Hospitality
2893
Application Development
Customer 360
Streaming
Machine Learning
BI and Analytics
Data Engineering & Pipelines
AI & GenAI
Snowpipe Streaming and/or Dynamic Tables
Cortex AI LLMs
Cortex Search or Cortex Analyst
Wed, Jun 4
All Days
Theaters are first come, first seated
Sales & Marketing
IT
Operations
Advertising, Media, and Entertainment (Industry-A)
Retail and CPG (Industry-A)
Technology (Industry-A)
Travel & Hospitality (Industry-A)
AI & GenAI (Topic)
Application Development (Topic)
BI & Analytics (Topic)
Data Engineering & Streaming (Topic)
Machine Learning (Topic)
Marketing & Customer 360 (Topic)
Business Executive (Role)
Data Engineer (Role)
Data Scientist (Role)
IT / DBA (Role)
Marketing Practitioner (Role)
Product Manager (Role)
Technical Executive (Role)
General Theaters
12:00 p.m. Wednesday, Jun 04
Wednesday, Jun 04
Speakers
Yali Sassoon
CTO
Snowplow
Yali Sassoon is Co-founder and Chief Technology Officer at Snowplow Analytics. Yali is principally focused on empowering data teams to meet the challenges they face around data delivery, meaning, quality and governance, with a particular focus on AI applications and use cases.