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Census

Green Circle
location1506

Sponsored Sessions

  • Introductory
    Theater Session
    Technical Executive
    Business Executive
    Data Scientist
    Marketing Practitioner
    Data Engineer
    Marketing & Customer 360
    12:00pm - 1:00pm
    Retail & Consumer Goods
    Not industry-specific
    2869
    Marketing
    Powered by Snowflake
    Customer 360
    Data Engineering & Pipelines
    AI & GenAI
    Data Warehouse
    Marketplace
    Cortex AI LLMs
    No
    Tue, Jun 3
    All Days
    Theaters are first come, first seated
    Sales & Marketing
    Operations
    Retail and CPG (Industry-A)
    Other (Industry-A)
    AI & GenAI (Topic)
    Application Development (Topic)
    Data Architectures, including Lakehouse, Mesh, Lake and Warehouse (Topic)
    Data Engineering & Streaming (Topic)
    Marketing & Customer 360 (Topic)
    Business Executive (Role)
    Data Engineer (Role)
    Data Scientist (Role)
    Marketing Practitioner (Role)
    Technical Executive (Role)
    General Theaters
    12:00 p.m. Tuesday, Jun 03
    Tuesday, Jun 03

    In this session, dive into how J.Crew built a personalized retail experience by connecting its Snowflake data with AI. From dynamic email content that adapts to individual preferences to predictive upsell recommendations, we’ll share the tools that make J.Crew a leader in modernizing data-driven marketing.

    Learn practical lessons from J.Crew's journey including implementation challenges, unexpected wins and how the data team became a strategic business partner. Walk away with actionable insights for applying similar techniques in your organization.

     

    • Speakers

    Headshot of Nikhil Goyal

    Nikhil Goyal

    Sr. Director, Data & Martech

    J Crew

    Nikhil Goyal is Senior Director of Data & Martech at The J.Crew Group, where he oversees enterprise data science, data engineering, and marketing technology. With over a decade of experience, he specializes in customer analytics, ML-driven personalization, and martech architecture. Nikhil partners with cross-functional teams to drive measurement, experimentation, and omni-channel strategy, empowering executive decision-making with data. He is passionate about building high-performing teams and advancing the role of AI in marketing effectiveness and real-time personalization.

    Headshot of Boris Jabes

    Boris Jabes

    CEO

    Census

    Boris is the co-founder and CEO of Census, the leading Data Activation & Reverse ETL platform that enables companies like HubSpot, Canva, and J.Crew to operationalize their warehouse data across 200+ business tools in real-time. Before Census, Boris founded Meldium, a team password manager acquired by LogMeIn in 2014, and earlier worked on developer tools for Microsoft. He's loved computers since he was 5 when his father brought home a Macintosh Plus. Soon after, he discovered the delight of programming with Hypercard. He's spent his career building tools to give individuals and teams superpowers.