Unlock the power of AI-driven marketing with Domo AI and Snowflake AI Data Cloud. In this session, discover how leading brands are using AI to optimize campaigns, personalize customer engagement and maximize ROI. See how real-time insights and automation can transform your marketing strategy — turning data into actionable intelligence. Don’t miss this chance to explore cutting-edge AI solutions that drive smarter, faster marketing decisions!
Partners
Domo
Overview
Sponsored Sessions
Life Time empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across the United States and Canada and via its complimentary Life Time Digital app. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country. Life Time's partnership with Domo and Snowflake has been instrumental in driving transformation, fostering innovation, and aligning technology with business strategy. In this session, discover how Life Time leverages these platforms to empower team members, make data-driven decisions and achieve enterprise goals.
Speakers

Mike Forster
VP, AI Data Strategy
Yum Brands
Mike Forster is VP of AI & Data Strategy at Yum! Brands which is the owner of Taco Bell, KFC, Pizza Hut & The Habit Burger & Grill. Mike is responsible for Yum! Brands AI & Data Strategy and Marketing Technologies.

Jason Longhurst
Head of Product Marketing
Domo
Jason Longhurst is passionate about turning complex technology into engaging stories that simplify technical topics and inspire fresh ideas. He spent most of the last decade at Domo designing enterprise-grade tools for data analysis and transformation, making intricate systems intuitive and people-friendly. Now, as Domo’s Head of Product Marketing, he blends design thinking and technical expertise to make AI and data feel approachable, exciting, and impactful.