A unified customer 360 is the key to delivering personalized, data-driven experiences — but building one is easier said than done. In this session, we’ll show you how to break down data silos, unify and enrich customer profiles, govern data and activate it at scale using Twilio Segment and Snowflake. Learn how Segment streamlines data collection and identity resolution into Snowflake — and how those rich customer profiles can then be activated to power impactful, revenue-generating campaigns.
Partners
Twilio Segment
Blue Square
Overview
1300
Sponsored Sessions
Intermediate
Theater Session
Technical Executive
Business Executive
Data Scientist
Marketing Practitioner
Product Manager
Data Engineer
Marketing & Customer 360
2:00pm - 3:00pm
Media, Entertainment & Advertising
Financial Services
Healthcare and Life Sciences
Retail & Consumer Goods
Technology
Travel & Hospitality
2958
Marketing
Customer 360
Privacy
Snowflake Partner Network
Data Engineering & Pipelines
Governance
AI & GenAI
Data Warehouse
Cortex AI LLMs
Other
All Days
Theaters are first come, first seated
Sales & Marketing
Other
Advertising, Media, and Entertainment (Industry-A)
Financial Services (Industry-A)
Healthcare and Life Sciences (Industry-A)
Retail and CPG (Industry-A)
Technology (Industry-A)
Travel & Hospitality (Industry-A)
AI & GenAI (Topic)
Collaboration & Marketplace (Topic)
Data Architectures, including Lakehouse, Mesh, Lake and Warehouse (Topic)
Data Engineering & Streaming (Topic)
Governance, Privacy & Security (Topic)
Marketing & Customer 360 (Topic)
Business Executive (Role)
Data Engineer (Role)
Data Scientist (Role)
Marketing Practitioner (Role)
Product Manager (Role)
Technical Executive (Role)
General Theaters
2:00 p.m. Wednesday, Jun 04
Wednesday, Jun 04
Speakers
Amy Aldredge
Staff Data Engineer
NerdWallet
Amy Aldredge is a Staff Data Engineer at NerdWallet, focused on enabling and supporting NerdWallet's data driven operational and analytic use cases.
Kanza Khan
Senior Data Engineer
NerdWallet
Kanza is a senior data engineer with a strong background in software engineering. Over the course of five years at NerdWallet, she developed and enhanced the user data platform and marketing communications platform. She later shifted her focus to architecting near real-time, high-throughput data pipelines that convert raw user financial data into valuable assets for the entire organization. Currently, Kanza plays a key role in managing the infrastructure for the Data Engineering team.