Trust isn’t a byproduct of AI — it’s a prerequisite. In this masterclass, learn how Novartis’s Digital Media and Marketing team applies “Marketing as Science” to build trusted data systems, accelerate campaign delivery and transform healthcare experiences. Discover how they reduced review time from weeks to days — and how trusted, controllable AI agents built with Dataiku and Snowflake are driving innovation at scale.
Partners
Dataiku
Blue Square
Overview
1302
Sponsored Sessions
Introductory
Breakout Session
Business Executive
IT / DBA
BI / Analyst
Marketing Practitioner
Generative AI
12:00pm - 1:00pm
Media, Entertainment & Advertising
Healthcare and Life Sciences
2927
Marketing
Compliance
AI & GenAI
Snowflake Native Apps
Data Clean Rooms
Tue, Jun 3
All Days
Not department-specific
Advertising, Media, and Entertainment (Industry-A)
Healthcare and Life Sciences (Industry-A)
AI & GenAI (Topic)
Governance, Privacy & Security (Topic)
Marketing & Customer 360 (Topic)
BI / Analyst (Role)
Business Executive (Role)
IT / DBA (Role)
Marketing Practitioner (Role)
12:00 p.m. Tuesday, Jun 03
Tuesday, Jun 03
Introductory
Theater Session
Business Executive
BI / Analyst
Data Scientist
Data Engineer
MLOps
Machine Learning
2:00pm - 3:00pm
Manufacturing
3011
MLOps
AI & GenAI
Data Warehouse
Other
Wed, Jun 4
All Days
Theaters are first come, first seated
Not department-specific
R&D
Manufacturing (Industry-A)
AI & GenAI (Topic)
Data Architectures, including Lakehouse, Mesh, Lake and Warehouse (Topic)
Machine Learning (Topic)
BI / Analyst (Role)
Business Executive (Role)
Data Engineer (Role)
Data Scientist (Role)
Vertical Village
2:00 p.m. Wednesday, Jun 04
Wednesday, Jun 04
Cox Automotive needed to accelerate AI model development and improve collaboration between data science and engineering teams. In this session, learn how Dataiku, integrated with Snowflake, helped Cox Automotive reduce model deployment time by 70%, streamline ModelOps and drive innovation. Discover how the combination of Snowflake’s data platform and Dataiku’s AI capabilities enabled Cox Automotive to transform operations and deliver faster, scalable AI across products and services.
Speakers
David Mitchell
Engineering Leader
Cox Automotive Inc.
David Mitchell is Cox Automotive Engineering Sr Director. An accomplished and recognized technology leader with hands-on leadership experience with data platforms, cloud technology, analytics, ModelOps, AI, data warehousing, application development, software engineering, data engineering, system implementations, and process improvement.
Patrick Phrayme
Principal Solution Architect
Dataiku
As a Principal Solution Architect at Dataiku, Pat works on integrations with various data storage, compute, and AI/ML services.